Client Vision
‘‘Fries’’ is the ultimate destination for fry enthusiasts, a mobile food haven gracing the streets with its delectable offerings. Specializing in an array of fried fries, it takes taste buds on a journey of crispy perfection, from classic to creatively cut. With every stop, this food truck transforms ordinary moments into extraordinary culinary adventures.
Client Request
The client wanted a brand identity that would capture the essence of their mobile food truck and its unique offerings. They needed a cohesive design that would appeal to their target audience and stand out on the streets.
What We Created
1. Logo Design
Using the Nawar font and the brand colors D40000, FFA500, and FFD700, we designed a bold and dynamic logo that reflects the vibrant energy of the food truck. The logo captures the excitement of discovering new fry flavors and the fun, adventurous spirit of the brand.
2. Packaging Design
We created eye-catching packaging that not only protects the fries but also serves as a canvas for the brand’s identity. The packaging design incorporates the brand colors and playful elements that resonate with the target audience.
3. Branding Materials
From business cards to promotional materials, we ensured that every piece of branding reflects the core values of ‘‘Fries’’. The materials are designed to be both functional and visually appealing, creating a consistent brand experience across all touchpoints.
4. Truck Design
The food truck was designed to be a bold and striking presence on the streets. We utilized a vibrant red color for the truck’s exterior, aligning with the brand’s energetic and lively identity. The truck’s design is minimalist yet impactful, allowing the brand’s essence to shine through.
Red Exterior: The entire truck is coated in a vibrant red, symbolizing passion and excitement, which are core to the brand’s identity.
Functional and Inviting: The truck features large service windows that are practical for serving customers quickly and efficiently, while also showcasing the food preparation process, creating transparency and trust with customers.
Urban Vibe: The truck is set against an urban backdrop with graffiti art, reinforcing the street-smart, trendy vibe of the brand. This setting complements the truck’s modern design, making it not just a food truck but a part of the urban landscape.
The overall design ensures that the truck is not just a vehicle but a moving representation of the “Fries” brand, instantly recognizable and visually appealing.
Design Process
Concept Development
We began with a deep understanding of the client’s vision, brainstorming ideas that would bring the brand to life. Initial sketches focused on creating a visual identity that was both bold and approachable.
Client Collaboration
Throughout the design process, we worked closely with the client, refining the designs based on their feedback. This collaborative approach ensured that the final result was aligned with their expectations.
Final Deliverables
We delivered a complete brand identity package, including the logo, packaging design, branding materials, and the truck design.
Outcome & Impact
Client Feedback
The client was thrilled with the final designs, praising the way they captured the essence of ‘‘Fries’’. The cohesive branding has helped the food truck stand out on the streets and attract a loyal following.
Project Success
The project successfully transformed ‘‘Fries’’ from a concept into a recognizable and beloved brand. The vibrant design has become a key part of the brand’s identity, contributing to its growing popularity.
Get Amazing Design for Less
Use Mazeej Creativity’s talented team to get your perfect design at a price that fits your budget.
1. Start Your Project
Tell us what you need, and complete your creative brief in minutes.
2. Receive Custom Designs
Get unique designs from our global team within hours.
3. Pick Your Favorite
Choose and approve the best design, then download the files.
